November 16, 2020

Global ransomware attacks increased by 715%, study says

A ransomware or malware attack is a malicious software that prevents users from accessing their files; the attacker will demand a ransom payment in order for the user to regain access.  A recent study determined that attackers use a variety of methods to enter a network until they find a weak spot, but the most popular methods are...
June 3, 2020

What Is a Net Promoter Score? (And Why It’s Critical for Service-based Businesses)

If you could ask your clients just one question, would it be “How likely is it that you would recommend our company to a friend or colleague?” Established by Bain & Company in 2003, the Net Promoter Score was created to help companies measure customer loyalty, using a single question survey conducted by phone, email or web, with a 10-point rating scale and a short answer section. How willing your customers are to recommend your services to others determines which category they fall into: promoters, passives or detractors.